The beauty of mobile marketing is that you have the potential to connect with your customers as long as they have their mobile devices with them, with a good signal. They can get content from you practically whenever and wherever they are.
Because of this, you should make sure that the content you deliver over mobile devices are worth your customers’ time. People get tons of text messages and quickly weed out the irrelevant. Here are some tips on making your content relevant to prevent your messages from getting deleted.
One thing you can do is to create a following for the product that you are selling. You can use social media to initiate the product introduction. Open up a Facebook account and introduce your company. Start a Twitter account and use popular hashtags in your tweet. Encourage people to follow you and to subscribe to receive messages on their mobile devices. Encourage them and give them incentives for sharing with friends and family. When you can build up a following this way, you will have a good base of potential customers to target for mobile marketing.
If you have not already, you should have a mobile version of your website. This website should only include the most relevant pieces of information about your company. It should load on mobile devices quickly. Do not include too many images because they will slow down your page load.
Sometimes people will submit reviews to your about your products. If you get positive reviews, share them with your audience. Post them on your full-size website and your mobile website. Send out a message to your mobile users to invite them to read the review.
Sometimes you may get a lot of questions about your product. If you sense that there is a lot of interest as well as lot of questions, set up an question and answer session with your mobile users where they can have a live exchange of conversation with you. This builds up your customer relationship because your visitors have a direct connection to you.
Your mobile messages should serve a need. Do your customers look forward to receiving discounts and coupons? If so, you should think about the type of promotion you want to offer and the timing of those promotions. Enable your visitors to choose the frequency of messages they receive. Some people like to get daily specials. Some people want less frequent messages. Figure out a way to customize so individual needs can be met.
If you have the technical expertise, you can create a mobile application for your business. An app can be a quick and convenient way for your visitor to purchase your product or to contact you.
There are many things you can do to ensure your mobile users will get a good experience from your mobile marketing program. If they have a good experience, they will stick around and become your loyal customers. This is how you can build a solid customer base.
