It is getting easier and easier for people who are not web designers to create their own site. If you choose to do that, you need to know how to make a site that is not only beautiful to look at, but one that will help you sell your products or services. Here are some key tips you can use to create the perfect site.

What you must do right away is to clearly set out goals for your site. Are you trying to sell products? Do you want to run an interactive community? All sites don’t work well for all goals. That’s why you need to get crystal clear about what you want your site to accomplish. That will also prevent you from adding components to your site that you really don’t need.

Once you have your goals clearly defined, look for a web host company. Your host will provide you a lot of help with your site, but the reason a host is important at this stage is because your host will have a lot to do with down-times, the ability of your site to load quickly, and the space you are going to have for your site. When you have a web host in place, you will know the parameters that you must work within in order to keep your site running well.

Next, create a loose layout of what you want your site to look like, and write it on paper. This way, you will be able to physically see what you have in mind. You won’t have to code from scratch, and seeing things in front of your eyes tends to dictate how much you like something, versus liking the idea of something instead.

You need to pick pleasing colors to work with. A lot of people who design websites go by what they like, but that is not always a wise choice. You might want to use hot pink letters, for example, but if your target market is made up of elderly men, that might not be a good idea. Think about useability and navigation, and think about what fonts and colors your target market wants to look at.

Start thinking content in terms of quality and linking. Ask yourself whether the text on your site represents you. This means you need to scan every piece of content for quality, for example. Not only that, but you want to be able to link to other content in your site as often as you can, to encourage people to spend more time on your site all around.

Think about hiring a professional if you need it. While you might not want a web designer to come in and do your entire site, he might be able to tweak a few features for you. That will cost you less, and you’ll be able to get help with what you need.

When you use the tips in this article to help you create your site, you will find that it functions better not only for your customers, but for you, too. Use the information here to help make a better site. You won’t regret it.